The Chief Executive Officer of reigning women’s champions Determine Girls Football Club, Cassell Kuoh, has made a passionate appeal to football stakeholders to boost their financial investment in the sport, emphasizing that greater funding is crucial to achieving success on the field.
Speaking during the Orange Cup final celebration at the Samuel Kanyon Doe (SKD) Sports Complex on Saturday, April 26, 2025, Kuoh stressed that the quality of results in football is directly tied to the level of investment.
“Garbage in, garbage out,” Kuoh said. “Your level of investment in football is going to pay off, so this is a message to all stakeholders: let us invest more in the game, and we will see the necessary results.”
Looking ahead to the West African Football Union Zone A CAF Women’s Champions League Qualifiers in Senegal, Kuoh expressed confidence that Determine Girls FC would make the nation proud. He said lessons learned from last season’s qualifiers in Sierra Leone have strengthened the team’s preparations.
“We are going to be well represented, and we will bring pride back to our country. Our goal is to win the tournament,” he declared.
Kuoh also revealed that during a recent trip to Turkey, he engaged in discussions with Turkish club Antalyaspor, aiming to secure partnerships that could aid Liberia’s football infrastructure and sponsorship landscape.
“We are into infrastructure contracts, and we expect these partnerships to enhance our teams and the broader football environment in Liberia,” he stated.
He disclosed that negotiations for new sponsorship agreements and potential player trades are ongoing, with formal announcements expected soon.
Addressing the future of women’s football in Liberia, Kuoh hinted at the possible unification of FC Fassell and its female counterpart under a single identity. However, he noted that discussions are still underway and no final decision has been made.
While acknowledging improvements in the women’s leagues, Kuoh underscored the challenges of investing in women’s football, citing the need for players to remain focused amidst potential distractions.
“The women’s league is a tough league to invest in. Our girls need to stay focused to develop properly. We absolutely need to put more money into the game,” he urged.
Kuoh’s call for increased investment highlights the growing need for financial support to sustain and advance the development of Liberian football, especially on the women’s side.
